In the business of product development consulting, we sit in a lot of concept discussions.
Most of them contain a really great idea.
Most of them also contain a giant blind spot.
It would be easy to blame the blind spot on a lack of creativity
Or even a lack of intelligence
Maybe a lack of training
But really, it’s just the fact that no one can know everything.
Most of the time, the really great idea is drawn from years of experience in a specific field.
And the giant blind spot comes from somewhere else.
Often, it comes from a lack of exposure to the product development process.
And no matter how good the idea is, if you can’t get past the blind spot, you’re stuck.
What if you found an expert or two to look over your shoulder, and see if their experience sheds any light on your blind spots?
Personally, I’d love to take a look!
-Brian Schoolcraft
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