Your startup is doing something new, applying a new technology in a new way that’s different from everyone else.
This is your sole focus at first. We have to make this new thing work. All our effort and resources goes into becoming experts at the new thing. You can’t hire experts, because no one is an expert in this yet. You have to grow them from the inside.
And it works! You’re now the best at what you do, probably the only company doing what you’re doing.
But a new technology is never completely new. It has a lot of new tech, sure, but I bet it still has a bunch of stuff people have been doing for decades.
Wiring harnesses.
Bolted joints.
Gasketed seals.
Control software.
Sheet metal enclosures.
Injection molded parts.
You name it. No matter how new your idea is, it’s built up of dozens if not hundreds of existing technologies.
Technologies that you can hire an expert for. Maybe you should!
-Brian Schoolcraft
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