Every step in the product development process requires decisions, and every decision is a choice between some version of:
-Do it fast
or
-Do it right
Recognizing that you’re making that decision is the first step. Making it correctly is the next.
If I’m too careful, I don’t learn anything, and run out of time or money before I make it to market.
If I run too fast, I might get to market in record time, only to realize I’m selling unvalidated prototypes with sky high service and warranty costs.
The key is to move quickly, with an eye to the future. Attack the highest risks in your design with a rigorous, detailed approach (do it right). Leave the small risks for later, or ignore them completely (do it fast).
Next time you’re faced with a decision, think about the immediate impact, but think of the future too. You’ll be in production before you know it!
-Brian Schoolcraft
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