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The proof is in the prototype

Writer: Brian SchoolcraftBrian Schoolcraft

Proof of Concept. The name says a lot, but what does it mean to you?


What are you trying to accomplish in this stage of the cycle? What skills does your team need to be successful here? Here’s my take.


At this point, we’re trying to prove to ourselves that this idea is technically feasible, and that with more (often much more) development, we can turn it into a product that the market will want. We spend a lot of time thinking about all the ways it could be made, the big risks and technical challenges, and what will be important to the customer. 


This is the stage where invention, creativity, and discovery all play a key role. Ideally, your team will have a breadth of relevant experience to draw from as they make fast paced judgment calls with minimal development time. A little “process” is good, just to make sure the many rapid iterations of the idea are documented, but too much process will drag you down.


The key to getting through the POC phase successfully is to focus on the big important questions, and ignore the smaller details. Pay close attention to the things that haven’t been done before, and convince yourself that they can be done.


Think about the kind of people you need to do this. Get them on your team. Then go prove it!


-Brian Schoolcraft


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