The simplest path to something new isn’t always obvious from the start.
We iterate until it starts working.
Then we start refining.
Locking in the complexity of our first path to success.
We become experts at our self-defined complexity.
And congratulate ourselves on how well we know our product.
But what if we had taken a step back?
And simplified.
And become experts in something more useful?
Complexity is not the goal.
It's not useful to your customers.
It's not a badge of honor.
Don't master your complexity Eliminate it!
And master something that matters.
-Brian Schoolcraft
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