🤔 What Are You Paying For?

So you’ve decided to hire someone to solve a problem for you.

-What are you buying? 

-And how should you pay for it?

Let’s answer the first question first!

Here are three broad categories that I think are helpful:

Execution

You know what you want done.

You know how you want it done.

You’ve got a process

And a manager!

Deliverables

You know what you want done.

You don’t care how it gets done.

You’ve got a list of requirements to meet.

And you just want a result.

Strategy

You’ve got a business objective.

But you’re not sure how to get there😕.

You need help making a plan.

And you’re looking for someone with experience.

There’s a time and a place for each. 

Sometimes you need an operator.

Sometimes you need a vendor.

Sometimes you need a strategist.

Sometimes you need all three - in varying amounts.

Do you think about what you’re buying when paying for services?

Would you define any other categories?

-Brian Schoolcraft